Educational Workshop 10/8: Alexa Smith, IMG Sports Marketing

Our Educational Workshop will take place next Tuesday 10/8 at 7:30pm in MLC 153 with Alexa Smith, the Manager of Operations at Georgia IMG Sports Marketing. IMG College is the leader in connecting brands to 173 million college sports fans through partnership opportunities in a variety of different areas such as marketing, events, sales, and consulting. Alexa manages a team of three individuals responsible for day-to-day activities involving sales strategy and sponsorship activations for a client list of over 150 partners (Chevy, AT&T, Delta, SunTrust, etc.).

Students who attend this interactive and hands-on workshop will be divided up into teams to brainstorm responses and solutions to a different marketing problem/situation that IMG has faced in the past; students will present their proposed solutions towards the end, and Alexa will discuss how IMG actually handled each situation.

This is a really great workshop to attend, especially if you are interested in sports marketing and advertising. We hope to see you there!


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