Inbound Marketing Workshop with HW Creative Marketing | September 22

With tests abounding you don’t need any more vocab words to learn. Luckily, tonight’s AdClub meeting wasn’t a dull PowerPoint on Inbound Marketing. It was a hands-on, interactive learning experience! HW Creative Marketing sent Richie Knight to us lucky students to learn what inbound marketing is all about.
The gist would be that inbound marketing is a two-way relationship between advertisers and consumers. That funny Taco Bell tweet? Inbound marketing at work.
But since tonight was a workshop, the definition was only the beginning. After he walked us through the terminology surrounding inbound marketing, we proceeded to fill out a persona development worksheet. Hey, it may sound like homework, but it was fun way to explore the concept. We built a buyer persona for a potential AdClub member, which really made the idea relevant and helped it to stick. There’s no substitute for hands-on experience.
We then discussed how personas can be used to better communicate with consumers directly. As a group we walked through how to use lifecycle stages to communicate with the persona we each made. It was neat stuff.
And this all isn’t just a ploy to make you want to come to workshops: it really was interesting. Cross our hearts and hope to die, it was fun! Didn’t think you would hear that with a topic like the name “inbound marketing,” did you? Well, goes to show you can’t judge a topic by its infographic.
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Ad Club Exec Board Applications are Now Open!

Interested in being a part of the Ad Club Executive Board for the 2015-2016 academic year? Don’t hesitate to apply! Applications are due this Friday, April 3, no later than 5 p.m. and should be turned in to ADPR Department Secretary, Donna LeBlond, in Journalism room 215. Please note that a one-page resume must be submitted with your application. A position detailing the available positions and their duties is attached below. We hope to see all of your applications!

Application: 2015-2016ExecutiveBoardApplication

Position Descriptions: 2015-2016 Executive Board Position Descriptions

Speaker Meeting 3/31: Mike Schrier, Digitas LBi

Digitas LBi is a global marketing and technology agency that has over 6,000 employees in 40 different offices across the world. A member of Publicis Groupe, Digitas works with some of the largest known brands, such as American Express, Delta, Coca-Cola, eBay, Sony, and more. In 2012, the agency received a combined total of over 200 global awards, including two Cannes Lions Grand Prix’s.

On March 31st at 7:30 in MLC 275, UGA Ad Club will be hosting a representative from Digitas, Mike Schrier, a VP Account Director in Atlanta. Come hear “Everything You Wanted to Know About Account Management, But Didn’t Know Who to Ask,” at our last speaker meeting of the year.

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Speaker Meeting 3/24: Jason Corbin, CSE

Jason Corbin, the Creative Director/ Writer at CSE in Atlanta, will be speaking at AdClub on Tuesday, 3/24. Jason has been in the advertising industry for many years, holding former positions at some of the largest agencies in the world. His work at Grey, McgarryBowen, Razorfish, Ogilvy & Mather, Moxie, and now CSE, has earned him global recognition and countless awards, including several Gold and Silver Addy Awards. His current clients at CSE include Coca-Cola, Atlanta Hawks, and Aflac, to name a few. Come to MLC room 275 at 7:30pm to hear about Jason’s impressive history in advertising! Be ready to learn how to “Keep Your Creative Ideas Flowing” from one of the top creative minds in the industry!

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Speaker Meeting & Pauley’s Networking Event, 3/03: Sean Jones, Comcast Spotlight

Struggling with interviews, networking, or the job hunt? Join us on Tuesday, March 3, as Sean Jones, Regional Sales Manager at Comcast Spotlight in Atlanta, joins us to give crucial professional advice, networking tips, job hunting pointers, and interview secrets. Sean is a former president of the Atlanta Broadcast Advertising Club (ABAC), and he is currently Director of the ABAC Mentorship Program with UGA. We hope to see you at 7:30 in MLC 275 to learn from his many years in the advertising business, and we encourage all attendees to come to Pauley’s Original Crepe Bar after the meeting to practice your new networking skills with Sean and other representatives from ABAC. Don’t miss this valuable opportunity to hear from and mingle with professionals in the industry!
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